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The Art of Teaching: Teaching as an Entrepreneurial Endeavor

How many of us have caught ourselves questioning the efficacy of our study strategies? I am one of these people, certainly. Oftentimes, purely sitting in a classroom won’t do much more than memorizing...

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Marketing Within the NYC Food Industry

Walking around New York City, there is a restaurant on every corner. What determines the success of these restaurants? Mainly marketing. This summer, I am interning Minus10 Ice Cream. Minus10 Ice...

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What To Do When You Have Nothing To Do

The advertising industry is very client based that involves communication going multiple directions. Sometimes, too many people involving in one project can be confusing and less efficient. This...

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When Working at a Smaller Company

When working at a smaller company, there are more limited resources; however, much to learn as well. Some pros would be tighter knit community and more projects to work on. When there are small issues...

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Marketing Goes Deeper Than Promotions

At KULE these past two weeks I have been working with our new Director of Marketing in order to revamp our website. May sound simple, with a new aesthetic, new photos, different menu bar, but we have...

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The complexities of social media management

            One of my responsibilities as a digital marketing intern at a fashion start-up is social media management. To some, social media management sounds like a relatively easy task. However,...

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The importance of experiential learning

Experiential learning has played a major role in my digital marketing internship for a fashion start-up. My company is quite young and entering into its third year of operation. Thus, the majority of...

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2019 SVP Startup Profile: Rostock

Rostock (stylized with a lowercase r) is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our...

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How Can Startups Leverage the Power of Social Media?

Interning for Fyrii has exposed me to the struggles of brand awareness, and relying on social media as the backbone of advertising. I mean, why wouldn’t you? It’s free, easy, and it makes it possible...

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Understanding Business Effects of COVID-19

COVID-19 has had extensive effects on the worldwide populations financially and socially. Social distancing initiatives have been put into place hindering physical contact and meetings. Many industries...

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